Registration data and certain other information about you are governed by our Privacy Policy. If you choose to create an account with us, you agree to provide and maintain true,Īccurate, current, and complete information about yourself as prompted by our registration form. Your Registration Obligations For Alula HealthCloud: If you elect to use Alula HealthCloud, you will be required to register and create an account withĪlula HealthCloud. Your continued use of the Service after the dateĪny such changes become effective means that you accept the new Terms of Service. Made for legal reasons will be effective immediately. Any changes will become effective no earlier than fourteen (14)ĭays after they are posted, except that changes addressing new functions of the Services or changes We will also notify you, either through the Services user interface, in an email notification or Post the changes on this page and will indicate at the top of this page the date these terms were last We reserve the right, at our soleĭiscretion, to change or modify portions of these Terms of Service at any time. Service (as amended from time to time, the “Terms of Service”). Web and mobile applications and related services (collectively, such services, including any newįeatures and applications, and the Sites, the “Service(s)”), subject to the following End User Terms of It’s spot on.Alula Technologies Limited (“Alula,” “we,” “us,” “our”) provides products and services (describedīelow) to you through its websites located at They simplified our content to make the site more compelling and navigable, and they brought out the Alula story we wanted to tell. “The Introworks team nailed our value proposition and brought it to life in our website redesign. The website clearly communicates the company’s unique offering and allows quick navigation to “all things security Pro.” From what we’re hearing, the Alula team is pumped about the site’s new strategic direction. The Pro focus and interactivity mean security Pros can’t miss Alula’s dealer message and dealer commitment philosophy. Note: Site may have changed since launching. The new site is more navigable, helps Pros find what they need and is ultimately a more powerful tool to serve their needs. With its redesign, Introworks moved Alula away from a product-focused website to one that informs security pros of Alula’s unique dealer experience. The redesign also includes robust interactive features that give site visitors a feel for the integrated experience Alula offers. Educate consumers without eroding dealer trust in Alula.Provide dealers a clear path from getting set up as an Alula professional dealer to increasing installation sales.Educate dealers how Alula can help grow business and win against competitors.Communicate the “Alula Dealer Experience” first Promote product second.With new graphics and messaging that highlight the dealer story and integrated product offering, our redesign elevated Alula’s all-Pro approach. Introworks recommended a redesigned website to elevate the unique qualities that set Alula apart in the market. This makes it critical that Pros are able to quickly find the information they need. Without this, the manufacturer risked missing new business, because dealers can sell a variety of competing security brands. The website didn’t clearly communicate Alula’s value proposition: its support for dealers, and how it benefited them to sell Alula over competing systems.Īlula needed to better define how they support dealers and assure them Alula had their back. Yet that commitment – and the unique experience they offer – was lost on their website. How do you help a manufacturer that sells through a dealer network when they’re facing competitors who circumvent their own dealers by going direct-to-consumer?Īlula makes home-security and automation products, sold exclusively through its dealer network, while many of its competitors have started selling directly to consumers, cutting their own dealers out and eroding dealer business.Īlula is committed to dealer support by not selling directly to the consumer.
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